Last updated: 06/12/2025
PPCCompare is operated by CPS Media LTD (company number 08297911, registered in the United Kingdom).
We take your privacy seriously and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, share, and protect your information when you use PPCCompare.
1. Who We Are
CPS Media LTD
Trading as PPCCompare
Registered in the United Kingdom
Data Controller for all data processed through this website.
If you have any questions, you can contact us at:
https://ppccompare.co.uk/contact
2. What Data We Collect
When you use PPCCompare or submit your details through our forms, we may collect:
Personal information
- Name
- Email address
- Phone number
- Business name (if provided)
- Website URL (if provided)
- Advertising budget
- Whether you currently use Google Ads
- Campaign goals
- Geographic areas you want to target
Technical data
- IP address
- Device and browser information
- Pages visited
- Referral source
- Cookies and tracking identifiers (for ads and analytics)
Lead classification data
We generate internal scores based on the answers you provide. These scores help determine the best service or partner for your needs.
3. How We Use Your Data
We use your information for:
1. Providing comparison and lead-matching services
- Assessing your marketing needs
- Scoring and routing your enquiry
- Matching you with PPC agencies or partners who may contact you
2. Internal operations
- Improving our website and service
- Analytics and performance reporting
- Fraud detection and abuse prevention
3. Marketing and communications
- Emailing you about your enquiry
- Sending information about relevant PPC services
- Remarketing (via Google, Facebook, Microsoft where applicable)
4. Lead distribution
Depending on your answers, your data may be:
- Sent directly to CPS Media LTD for consultation, or
- Sent to vetted external partners using secure API transfer.
4. Lawful Basis for Processing
Under the UK GDPR, our lawful bases include:
- Consent for marketing and form submission
- Legitimate interests for internal scoring, routing, fraud prevention, analytics, and operating the service
- Performance of a contract when connecting you with a provider you asked to be matched with
You can withdraw consent at any time.
5. When We Share Your Data
We may share your personal data with:
1. PPC Agencies or Providers
Only when you request a comparison or consultation.
2. Technology Providers
To operate PPCCompare, including:
- Zapier
- Google Ads (offline tracking where applicable)
- Microsoft Ads (offline tracking where applicable)
- Analytics tools (Google Analytics, Meta ads etc)
- Web hosting providers
These processors act under strict data protection agreements.
3. Lead Marketplaces
Low-quality or non-fit enquiries may be sent to Bark (or other marketplaces if added later) but only when:
- You submit a form
- You are notified of what will happen with your data
All submissions are logged in a secure internal system.
6. International Transfers
Where our service providers process data outside the UK or EEA, we ensure appropriate safeguards such as:
- UK Addendum to Standard Contractual Clauses
- Adequacy regulations
- Provider compliance audits
Zapier, Google, Facebook, and similar tools all use approved safeguards.
7. Data Retention
We only keep your information for as long as needed to fulfil your enquiry and for reporting or compliance.
Retention period:
- Standard retention is 30 days for leads
- Internal analytics and conversion logs may be retained longer in anonymised form
After this period, your data is securely deleted or anonymised.
8. Your Rights
Under the UK GDPR, you have the right to:
- Access your data
- Correct inaccurate information
- Request deletion
- Restrict processing
- Object to processing
- Withdraw consent
- Data portability
To exercise any right, contact us here:
https://ppccompare.co.uk/contact
We will respond within one month.
9. Cookies and Tracking
We use cookies and tracking pixels for:
- Website functionality
- Analytics
- Advertising performance
- Remarketing (Google, Meta, Microsoft)
You can manage cookies in your browser or via our cookie banner.
10. How We Protect Your Data
We use industry-standard security including encrypted connections, access controls, and secure processing via compliant third-party tools.
Internal access is restricted to authorised staff only.
11. Children’s Data
PPCCompare is not intended for users under 18.
We do not knowingly collect children’s data.
12. Changes to This Policy
We may update this policy occasionally. All changes will be posted on this page with an updated “Last Updated” date.
13. Contact Us
For any privacy concerns or requests:
https://ppccompare.co.uk/contact
Company: CPS Media LTD
Trading as: PPCCompare